Benchmarking & Teardown

Competitive Benchmarking is the key to establish market leadership in product functionality at optimal pricing in the current global scenario. As customer expectations on product functionality increase while the increasing costs keep the margins under pressure, competitive benchmarking helps in maintaining the bottom line.

The process has three distinctive areas covering systematic teardown, functional testing, and cost analysis as follows:

Level I: Basic Teardown

· Tear-down activities

· Physical data collection

· Photographs

· Generation of BoM

Level II: Functional Testing

· Functional performance testing comparison and report

Level III: Competitive Cost Analysis

· Cost comparison

· Value Engineering

· Function-to-Cost Analysis

· Idea Generation

· Business Cases Preparation, and

· Final Report

When it can be used: 

· Prior to product launching

· While deciding the next generation product features

· Before initiating Value Analysis / Value Engineering (VA/VE) exercise

· When repositioning the product in the market